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The Voghera’s housewife

An emblematic figure. Who is she?

Our slow tour through the Oltrepò Pavese starts from Voghera!

In 1996, due to a television survey about the comprehension of specific language used on TV, it has been created the myth of The Housewife of Voghera: this social group resulted being the most uninformed one, so it became the emblem of simple – mindedness and with a low cultural upbringing.

In Piazza del Duomo in Voghera (a really wonderful square, with wonderful colonnades, but unfortunately full of cars), I met Paola Zanin, the President of Housewives of Voghera association. She is the perfect housewife, very attached to the traditional family values and an expert in shopping!


Visit Oltrepò Pavese G.A.L. official website

Italia Slow Tour

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